Cree Launches New Brand Essentia by Cree with 90+ CRI Products
Cree announces Essentia® by Cree, a new brand of commercial lighting products that offer a broad range of high quality lighting solutions at a great value. Created in response to market demand, Essentia by Cree branded products will meet industry competitive efficacy of 90+ CRI and color temperatures between 2700k and 5000k that customers have come to expect from Cree as the leading LED lighting technology supplier. This new brand compliments market leading Cree branded lighting products and provides the industry with more high quality lighting that leverage Cree’s market leading LED capabilities.
“Cree is committed to meeting the needs of our customers,” said Norbert Hiller, executive vice president of lighting at Cree. “Powered by Cree® LEDs, this new product portfolio ensures that our customers have a complete line of products available from Cree with superior value and ROI that makes their lighting decisions easy.”
The Essentia® by Cree lighting portfolio is engineered to provide outstanding performance for new construction and renovation applications and comes with a 5 year limited warranty. The new product categories in the portfolio are targeted to include track lighting, downlights, exit and emergency lighting, flat panel troffers, and outdoor flood and area lighting and will become available beginning this March.